Do you remember that picture of you in a basin or the image of you dirty with baby food? Images that everybody would die of shame, but playful parents love to show off? These little embarrassed situations became the theme of a fun Father’s Day campaign. Entitled “Father’s Thing” and with the slogan “Your father knows a lot about you. You better improve his gift”, the good-humored campaign is promoted by Sonae Sierra Brasil, in ten shopping malls of Brazil.
The publicity runs between August 1st and 12th and includes radio spots, print media, and online actions on Facebook and Instagram.
“In this campaign, we have decided to portray the parents in a more realistic way, showing that moments of love shared between families can also be very funny. As in other actions organised by Sonae Sierra Brasil, we aim to build and maintain a relationship with our clients with initiatives that bring people together. In this case, we are doing it with a good-humoured campaign”, says Laureane Cavalcanti, Marketing and Communication Director at Sonae Sierra Brasil.
Participate in the campaign: Shopping Penha, Shopping Campo Limpo e Shopping Plaza Sul (São Paulo-SP), Shopping Metrópole (São Bernardo do Campo-SP), Franca Shopping (Franca-SP), Parque D. Pedro Shopping (Campinas-SP), Manauara Shopping (Manaus-AM), Uberlândia Shopping (Uberlândia-MG), Passeio das Águas Shopping (Goiânia-GO) and Boulevard Londrina Shopping (Londrina-PR).