Sonae Sierra Brasil rescued 7×1 in clearance sales

Action brings discounts of up to 71% in 10 shopping malls managed by Sonae Sierra Brasil

It was about time for someone to turn 7×1 into something positive for the brazilians. This is exactly what Sonae Sierra Brasil did. On July 4th and 5th, the company launches a sales capaing with procuts on discounts up to 71%. The publicity counts on pieces in channels inside the malls, OOH and online actions with Facebook and Instagram, besides print medias and radio spots.

Sonae Sierra Brasil has invested in several initiatives to offer consumers the best opportunities to purchase products in the clothing, electronics, bed, bathroom, accessories, among others.

“The stores are preparing unmissable and really attractive discounts. The initiative demonstrates our effort to provide excellent opportunities to consumers, with a fun theme involving the soccer mood, using the historical 7×1 as a reference”, says Laureane Cavalcanti, Marketing and Communication Director at Sonae Sierra Brasil.

The participating malls in campaign on July 4th and 5th are Shopping Penha, Shopping Campo Limpo and Shopping Plaza Sul (São Paulo-SP), Shopping Metrópole (São Bernardo do Campo-SP), Franca Shopping (Manaus-AM), Uberlândia Shopping (Uberlândia-MG) and Passeio das Águas Shopping (Goiânia-GO). In the Boulevard Londrina Shopping (Londrina-PR), the settlement will be extended until July 7.

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