Year: 2018


Shopping centres promote fun Father’s Day campaign

Do you remember that picture of you in a basin or the image of you dirty with baby food? Images that everybody would die of shame, but playful parents love to show off? These little embarrassed situations became the theme…

Sonae Sierra Brasil rescued 7×1 in clearance sales

Action brings discounts of up to 71% in 10 shopping malls managed by Sonae Sierra Brasil It was about time for someone to turn 7×1 into something positive for the brazilians. This is exactly what Sonae Sierra Brasil…

Malls connect Valentine’s Day to the passion for soccer

Sonae Sierra Brasil associates two special moments in Brazilian’s life in the campaign “Cheers for Love” This year June begins with important dates expected by many Brazilians. In addition to Valentine’s…

Sonae Sierra Brasil stimulates stereotype breakdown in Mother’s Day campaign

 With the motto “Mother’s Life” campaign films that invite the family to rethink the role of the mother Breaking stereotypes like “mother knows best” and “super mommy” is the goal of Mother’s Day…