- Products up to 70% off at 11 shopping centres
- Campaign is an opportunity to round out end-of-year wish lists
- Lady Insana character will give tips on how to take advantage of promotions
The beginning of the year is synonymous with great opportunities at Sonae Sierra Brasil shopping centres. Eleven of the company’s shopping centres are holding the 2nd edition of LiquidaInsana, which offers thousands of products up to 70% off. That includes technology items, apparel, footwear, toys, electronics and electric devices, accessories and household goods, among others, that promise to attract consumers’ attention and increase traffic in the shopping centres.
At Boulevard Londrina Shopping, in Londrina, customers will be able to enjoy exclusive discounts from January 29 to February 1. At all of the other shopping centres, the Sale will last for a week, from February 2-8.
According to Laureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil, LiquidaInsana is an excellent opportunity for consumers who are still looking for items on their wish lists that they passed on buying at the end of the year to buy Christmas gifts. “We know that waiting for more appealing prices at the beginning of the year is a strategy adopted by many consumers, so our campaign is aimed at reinforcing good opportunities and encouraging tenants to offer attractive discounts so that they are able to renew their stocks,” says the executive.
LiquidaInsana takes a humorous approach to the chance to take advantage of promotions at the beginning of the year and, for this edition, a new character is joining in: Lady Insana, who will star in the campaign by staging funny situations while discount hunting. A promotional video has been created to promote the initiative and six short versions will be posted on social networks. In addition, the actresses playing Lady Insana will be making the rounds at the shopping centres, interacting with guests and giving out tips on how to take advantage of sales.
Eleven shopping centres under management of the company are participating in the promotion: Plaza Sul, Campo Limpo and Penha, in São Paulo (SP); Metrópole, in São Bernardo do Campo (SP); Parque D. Pedro Shopping, in Campinas (SP); Tivoli Shopping, in Santa Bárbara d’Oeste (SP); Franca Shopping, in Franca (SP); Manauara Shopping, in Manaus (AM); Uberlândia Shopping, in Uberlândia (MG); Boulevard Londrina Shopping, in Londrina (PR), and Passeio das Águas Shopping, in Goiânia, Goiás.
Date: Boulevard Londrina Shopping: January 1 to February 1
Other shopping centres: February 2- 8
Stores opening hours: Monday through Saturday, 10am to 10pm; Sunday, 2pm to 8pm