• Apps now offer more interactivity and convenience to customers
• Visitors will be able to exchange coupons during promotions without leaving the app
• Shopping Plaza Sul will also allow the tool to be used to pay for parking
Sonae Sierra Brasil, a specialist in shopping centres has just upgraded its mobile apps in order to enhance the customer experience. Now, with versions for each of the twelve properties managed by the company, the apps boast more interactive features, displaying search menus in an easier way and facilitating navigation on maps.
The apps were given a new search bar with grouped results, with store directories and a link to maps. Users can also exchange their sales receipt on the Chega de Fila app for promotional coupons during retail campaigns without having to exit the service app. “In addition to gathering all of the information that a customer needs before heading to the shopping centre, this upgrade was mostly designed to make the experience during the visit simpler, more pleasant and convenient,” says Laureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil.
At Shopping Plaza Sul, in the city of São Paulo, in addition to the upgrade, the biggest news is that users can now pay for parking using the app, something that will make visitors' lives easier. As a result, once customers have finished their visit or their shopping, they can access the platform and pay for parking, leaving them with more free time. “The growing number of people accessing the web using a mobile device is a reality. At the Sonae Sierra Brasil shopping centres’ websites, over 50% of accesses, for instance, happen via mobile devices, which shows an increased interest for information and services to be quickly accessible," says Laureane Cavalcanti.
Users will also be able to watch movie trailers, follow screening times, check out prices and buy tickets. The apps will also allow them to check the events schedule (such as performances, exhibitions, and workshops), availability and hours for services at each centre (such as the baby change room, recreation area, etc.), as well as schedule reminders for car location in the parking area and access general information about the shopping centres.
The apps are available for the following shopping centres: Boavista Shopping, Shopping Campo Limpo, Shopping Penha and Shopping Plaza Sul, in São Paulo; Shopping Metrópole, in São Bernardo do Campo (SP); Manauara Shopping, in Manaus; Parque D. Pedro Shopping, in Campinas; Boulevard Londrina Shopping, in Londrina; Passeio das Águas Shopping, in Goiânia; Uberlândia Shopping, in Uberlândia; Tivoli Shopping, in Santa Bárbara D’Oeste (SP) and Franca Shopping, in the countryside of São Paulo. The apps can be downloaded free of charge at the Apple Store and Google Play (for iOS and Android-based smartphones).