Pressroom

29 JUNE 2015

New edition of LiquidaInsana is coming to Sonae Sierra Brasil shopping centres

Campaign will take place from July 6th to 12th

Products up to 70% off at 10 shopping centres

Lady Insana character will give tips on how to take advantage of promotions



From July 6th to 12th, Sonae Sierra Brasil, specialist in shopping centres, will be holding the 2nd edition of LiquidaInsana, with 10 of the company’s centres participating, offering thousands of products at up to 70% off. Technology items, apparel, footwear, toys, electronics and household goods, among others, are some of the products that will be offered to consumers and promise to increase the people traffic in the shopping centres.

According to Laureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil, this edition of LiquidaInsana is a good opportunity for customers to find products that they had previously passed over at a lower price. “We know that waiting for more appealing prices is a strategy adopted by many consumers. So, our campaign is aimed at helping them find the items on their wishlists and at encouraging tenants to offer attractive discounts so that they are able to renew their stocks,” says the executive.

LiquidaInsana takes a humorous approach to the chance to take advantage of promotions, and for this edition, the Lady Insana character will once again star in a campaign portraying funny situations while hunting for bargains. A promotional video has been created to promote the initiative and six short versions will be posted on social networks. In addition, actresses playing Lady Insana will be making the rounds at the shopping centres, interacting with consumers and giving out tips on how to take advantage of sales.

Ten shopping centres managed by the company are participating in the promotion: Plaza Sul, Campo Limpo and Penha, in São Paulo (SP); Metrópole, in São Bernardo do Campo (SP); Parque D. Pedro Shopping, in Campinas (SP); Tivoli Shopping, in Santa Bárbara d’Oeste (SP); Franca Shopping, in Franca (SP); Manauara Shopping, in Manaus (AM); Uberlândia Shopping, in Uberlândia (MG); and Boulevard Londrina Shopping, in Londrina (PR).